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The Sunshine Soiree series has concluded on a high note, with its third and final event in the heart of Melbourne last Thursday welcoming 60 key event professionals and 16 suppliers.

“The Soiree series has been a tremendous success; not only were they superbly fun events, but they generated millions of dollars in Business Events leads for the Sunshine Coast and significantly boosted the region’s economy,” said Ali Thompson, Head of Visit Sunshine Coast Business Events.

Guests were glowing in their praise, too. “That was so much fun, it was really interesting to see the properties I wasn’t aware of for incentive programs. There’s a lot of variety on the Sunshine Coast and lots to go back and share with our team to put forward to our clients,” said Rebekah Clarke-Smith, from Seeker Agency.

Soirees were held in Sydney in June, on home soil in Maroochydore in August and concluded in Melbourne in October – in total the series engaged with over 180 event managers. Ali said the Sunshine Soirees have effectively heightened brand awareness and established the Sunshine Coast as a business events destination.

Visit Sunshine Coast Business Events offers a gateway to hosting world-class conferences, meetings, and incentives in this sun-drenched paradise. Attendees are not only inspired by the region’s breathtaking coastal beauty and lush Hinterland, but also by the forward-thinking infrastructure. The Sunshine Coast is at the forefront of future industries, digital innovation, and sustainability, proudly home to three UNESCO Biosphere Reserves, an unparalleled feature in Australia.

With a team of dedicated experts, Visit Sunshine Coast Business Events simplifies event planning by providing free, unbiased assistance. Whether it’s sourcing top-tier venues, arranging unique offsite dinner locations, or curating purposeful concepts, every effort is made to ensure your event shines and exceeds expectations.

Embrace the Sunshine Coast’s warm, welcoming atmosphere and ‘sunshine state of mind,’ where business and pleasure merge seamlessly to create events that leave lasting impressions. To book your next business event on the Sunshine Coast, Ali is your go-to: ali.thompson@visitsunshinecoast.com